
PTG's oil business achieved a historic milestone, recording its highest-ever fuel sales volume at 6.548 billion liters—an impressive 12.9% growth, outpacing the industry’s growth rate of just 0.4% by more than ten times. As a result, PTG’s market share expanded to 21.9%, up from its previous 11.6%.
A key driver behind this growth is the PT Max Card, which has successfully attracted customers to refuel more frequently and consistently.
Beyond volume growth, PTG continues to emphasize product quality and service excellence. The company has implemented standardized fuel dispensing systems and enhanced service offerings such as Max Service fuel delivery, windshield cleaning, and personalized customer care.
PTG is also driving sustainable growth by fostering strong relationships with customers, communities, and business partners. This includes the development of Max Enterprise Connect (MEC), a corporate client solution, as well as collaborations with the Department of Internal Trade to create shared value between the public sector and local communities.
Additionally, PTG is transforming its service stations into One-Stop Destinations, adapting to evolving consumer behaviors and ensuring that every location offers more than just fuel, meeting a wider range of customer needs.
At the same time, the Non-Oil business has grown strongly across all dimensions. In terms of volume, the Non-Oil business saw a revenue growth of 31.2%, which is 10 times higher than the GDP growth rate of 2.5%. Meanwhile, the gross profit of the Non-Oil business increased by 35% YoY, with Thai coffee being one of the key drivers of this growth. Thai coffee's gross profit grew by 80.2% YoY, driven by an average of over 1.3 new branches opening per day.
Meanwhile, Autobacs, which operates car repair centers and Japanese-standard service centers, saw a 70.9% growth in gross profit, driven by an expansion to 117 branches by 2024. Revenue also grew by 76%.
The growth of Thai coffee and Autobacs can be attributed to the expanding membership base, as reflected by over 75% of Thai coffee sales coming from Max Card and Max Card Plus members. Max Card Plus members consume coffee seven times more than regular customers per month and purchase twice as much coffee per transaction compared to regular customers.
Mr. Pitak also mentioned that for the future, PTG is moving toward Max World, an ecosystem that connects all consumer lifestyles to help them live a better, more fulfilling life through three main objectives:
- Enhance quality of life for customers through the Max Card and Max Card Plus, offering opportunities for savings and more exclusive benefits. These include free stays at PT MAX CAMP service points during trips, a 50-satang/liter discount on petrol or LPG, a 50% discount on beverages at Thai Coffee or Coffee World, and free emergency fuel delivery service worth 100 THB, among other benefits.
- Expand the Non-Oil business to foster growth, with a target to increase the share of gross profit from Non-Oil to 50% by 2028. The food and beverage sector is expected to make up 25% of the gross profit, alongside other Non-Oil businesses contributing another 25%. This growth in the food and beverage sector will be driven by the expansion of Thai Coffee to 5,000 branches by 2028.
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Bring Max World into customers' hands through the Max Me application, aiming to provide more convenience by allowing customers to easily access products and services through a platform that integrates goods, services, and special privileges in one place.
Additionally, PTG has committed to achieving Carbon Neutrality by 2030 through three key strategies:
- Reduce (10%): Reduce greenhouse gas emissions from internal operational processes.
- Reforestation (30%): Absorb and store carbon through reforestation, restoration, and the protection of coastal ecosystems.
- Readjust Portfolio (60%): Invest in future energy businesses that can offset carbon emissions and grow sustainably in the long term.