Bangkok, February 25, 2025 – Mr. Liu Haizhou, General Manager of Riddara Automobile (Thailand) Co., Ltd., a subsidiary of Geely Radar and distributor of Riddara cars from China, revealed that Riddara prioritizes the development of sales infrastructure and after-sales services as a key factor to build customer confidence. In the first quarter of 2025, Riddara will open 4 additional standard showrooms and service centers covering areas in Bangkok, Pathum Thani, and Chiang Mai. Furthermore, Riddara has long-term plans to modernize showrooms and service centers, focusing on increasing the number of certified technicians trained according to Riddara’s standards, preparing spare parts, and providing internationally recognized after-sales services. This initiative aims to build trust with customers and support the growth of the electric vehicle market in Thailand.
The company is now accepting investors to support its plan to expand its dealer network nationwide. Riddara is still open to business partners interested in becoming official dealers to support the expansion of showrooms and service centers in every region, with a target of 50 locations across the country by the end of this year. For those interested, further information can be obtained from the Network Development department at phone number 091-495-5522 or via email at riddara.th.business@geely.com.
The Riddara AKAYAR showroom and service center in Lam Luk Ka, Pathum Thani, marks an important step for Riddara in enhancing the company's standards in both sales and after-sales services. The Riddara AKAYAR showroom and service center, located in the Lam Luk Ka area, is designed to reflect Riddara’s brand identity, focusing on modernity and customer-centric services. This showroom and service center offers a full range of services, including vehicle displays, test drives, and sales consultations by trained staff who adhere to company standards. Additionally, the service center is equipped to provide vehicle inspections, maintenance services, and repairs by certified technicians, ensuring that customers receive a high-quality experience every time they visit.
%20RIDDARA%20AKAYAR.jpg)
Riddara launched in Thailand in November 2024, and currently offers only one electric pickup model, the RIDDARA RD6. As of now, the company has 15 showrooms and service centers, with 10 in Bangkok and its surrounding areas (including the latest Riddara AKAYAR) and 5 in other regions. In comparison, the market leader BYD, another Chinese electric vehicle brand, has 123 showrooms and service centers nationwide.
Riddara’s electric pickup truck models and their prices are as follows:
RIDDARA RD6 – 2WD (Rear-Wheel Drive) Models:
- RIDDARA RD6 2WD 63 kWh: 899,000 THB
- RIDDARA RD6 2WD 73 kWh: 999,000 THB
RIDDARA RD6 – 4WD (Four-Wheel Drive) Models:
- RIDDARA RD6 4WD 73 kWh: 1,149,000 THB
- RIDDARA RD6 4WD 86 kWh: 1,299,000 THB
