On August 4, 2025, Suzuki Motor (Thailand) Co., Ltd. held its annual “SUZUKI SERVICE SKILL COMPETITION 2025” to enhance the skills of after-sales service personnel nationwide, aiming to deliver the highest standards of service and ultimate customer satisfaction.
Mr. Tadaomi Suzuki, President of Suzuki Motor (Thailand), stated that Suzuki continues to focus on improving service quality. Now in its fourth year, the competition serves as a key platform to develop the skills of technicians and service advisors. The ultimate goal is to become a trusted brand in the long run under the concept “SUZUKI Cause We Care,” which reflects a commitment to understanding customers’ needs both before and after the sale.
This competition seeks to identify the most skilled after-sales employees in two categories: Technician and Service Advisor. It aims to maintain service standards across all service centers in Thailand and deliver world-class service quality and satisfaction to customers.
Mr. Tadaomi added that the competition follows a “Learning by Doing” approach, with practical challenges based on real problems from service centers. This ensures technicians develop accurate problem-solving skills. It also helps prepare personnel at 2S (Service & Spare Parts) and 3S (Sales, Service & Spare Parts) service centers across the country for future product launches.
Mr. Vallop Treeruekgam, Executive Vice President, explained that the competition involved selections from Suzuki service centers nationwide, resulting in 16 finalists from 8 centers competing in the national finals at Suzuki Motor (Thailand) on August 3, 2025. The winners are as follows:
Overall Best Team Award (out of 400 points)
Winner: Klang Automobiles Co., Ltd. (Head Office), Nakhon Ratchasima
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Executive: Mr. Sanawut Klangcharoenpongpa
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Total Score: 339 points
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Technician: Mr. Pairach Ornthaiwan (161 points)
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Service Advisor: Mr. Nattaphon Yanawutthiwong (178 points)
Top Technician Award (out of 200 points)
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Navazuki Pathumthani Co., Ltd. — Mr. Noppol Jamratsee (169 points)
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Mapornpanich Co., Ltd. — Mr. Anawin Sutjaidee (166 points)
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Klang Automobiles Co., Ltd. — Mr. Pairach Ornthaiwan (161 points)
Top Service Advisor Award (out of 200 points)
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Klang Automobiles Co., Ltd. — Mr. Nattaphon Yanawutthiwong (178 points)
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Suphanyontakan Trading Co., Ltd. — Ms. Suwalai Chanpraw (166 points)
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S.U. Suzuki Phuket Co., Ltd. — Ms. Lakkhanara Saelim (153 points)
Mr. Vallop congratulated the winners and thanked all participants, emphasizing that continuous skill development is key to delivering excellent customer service. Under the “By Your Side” philosophy, Suzuki strives to be alongside customers with care and true understanding, focusing on fast, convenient service from internationally certified technicians.
Suzuki’s “Profit Square for Service Activity” Policy Includes:
1. Workforce / Skill:
Systematic training and certification (Bronze, Silver, Gold levels) to ensure personnel expertise and customer trust.
2. Work Efficiency:
Process improvements through technology, such as the “Hello Suzuki” app for service bookings and communications, nationwide expansion of 2S/3S centers, 44 certified body & paint centers, and enhanced “Mobile Service” for off-site vehicle maintenance.
3. Service Promotion Activity:
Customer satisfaction campaigns like the “Worry Free” program for SUZUKI SWIFT, offering comprehensive service and extending genuine parts & repair warranties to 1 year or 20,000 kilometers.
