EM Motor Co., Ltd., a Thai developer and manufacturer of electric motorcycles under the "EM" brand, has officially launched the “Legend Pro,” its latest electric motorcycle model. The company is offering a special price of 45,740 baht (from the regular price of 65,000 baht) for the first 400 units booked, with a free EM face shield included.

The Legend Pro was developed with a focus on both performance and safety. It comes equipped with a high-power 2,500-watt motor, a 72V 24Ah lithium-ion battery, and supports a maximum driving range of 80 kilometers per charge. The motorcycle can reach a top speed of 75 kilometers per hour and is fitted with a CBS braking system and dual shock absorbers. Additional features include a smart display screen, an intelligent lock system, a vehicle locator function, and a sport riding mode. The company offers a warranty of up to 5 years.

In addition to launching the “Legend Pro” electric motorcycle, the company also introduced its business ecosystem development plan, known as the EM Ecosystem, which highlights the company’s commitment to long-term consumer trust. This ecosystem consists of five key components:

1. Electric motorcycle production, which began in 2023 and has already achieved over 10,000 units in cumulative sales. The current production capacity is 30,000 units per year, with plans to expand to 70,000 units annually.

2. In-house lithium battery production using cell-to-pack technology, certified under UNR136 by the Department of Land Transport and meeting Thai Industrial Standards (TIS) by the Ministry of Industry.

3. A nationwide dealer network of over 120 locations, responsible for both sales and after-sales service, covering all regions.

4. Development of the “EM Charger” electric charging network, aiming for 100 charging stations nationwide by 2025 and expanding to 1,000 stations by 2027.

5. A battery management system for used batteries, focusing on repurposing and recycling to promote sustainable resource use.